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New OREO Flavors Dropping On January 2024

All OREO lovers gather as we have some exciting news for you. OREO is launching not one but three new flavors in January! If your little ones love OREOs, get ready to grab the latest additions as soon as they hit the shelves because your munchkins will surely want some to satisfy their cravings.

Starting Jan. 1, 2024, OREO is dropping three new flavors, including OREO Gluten-Free Golden, OREO Peanut Butter Cakesters, and the limited-edition OREO Black & White Cookie.

Everything we know about the three new OREO flavors

Titled as the world's favorite cookie, OREO has a huge fan base that ranges from kids to adults. Whether it be the original Vanilla or trendy Red Velvet, everybody loves this cookie sandwich.

OREO's portfolio of flavors has only expanded over the last few years. With the new year right around the corner, the brand has once again gifted its fans a reason to start the upcoming year on a sweet note. OREO will be dropping three new flavors soon!

Gluten-free Golden Cookies

These cookies will have two vanilla cookies with vanilla creme sandwiched in between. This highly requested gluten-free flavor will be permanently becoming a part of its lineup. This is the newest addition to their gluten-free range, following the addition of Gluten-free Mint Chocolate towards the end of 2022.

Peanut Butter Cakesters

The brand is expanding its soft-baked Cakesters offerings with its upcoming Peanut Butter Cakesters. The new cookie will be filled with smooth, creamy peanut butter sandwiched between two soft-baked chocolate-flavored snack cakes. Even this unique flavor will permanently join the brand's exhaustive range of cookies.

Limited Edition Black & White Cookies

Inspired by the iconic cookies of Manhattan Bakery, these limited-edition delicacies come with golden cookies that feature vanilla and chocolate crème filling (via Eat This, Not That!). Since these will be available only for a limited period, you should grab them as soon as they are available to avoid missing out on the product.

When is OREO launching its new flavors?

There are conflicting reports as to when the new flavors will be launching. Major outlets report that the limited-edition OREO Black & White cookies will be released on January 1 and will be available only until supply lasts. In contrast, the other two OREO flavors will be available from January 3 (via Food & Wine). However, OREO's Instagram posts suggest otherwise, as the brand stated in the captions that all three flavors will launch on Jan. 1, 2024.

These new cookies will be available in all major retailers across the United States, including Walmart and Target. OREO lovers can also get these sandwich cookies through the brand's website. The pricing for the new cookies is yet to be confirmed, but the details are expected to be revealed in the next few weeks.

Fans are excited about the announcement and have flooded OREO's official Instagram channel with comments. If you or your little one are OREO lovers, keep an eye on its official page to stock up on the new flavors.

The post New OREO Flavors Dropping on January 2024 appeared first on Momtastic.

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Oreo Is Introducing 3 New Flavors — Including One Inspired By A Classic NYC Treat

One cookie company has already made a trio of tasty New Year's resolutions for 2024.

Oreo just announced it will be welcoming three new cookie varieties to its cavalcade of crunchy confections. The first, Oreo Black & White Cookies, is a limited-edition flavor inspired by an iconic New York City bakery staple, and the two permanent additions are Peanut Butter Cakesters and Gluten-Free Golden.

Oreo hinted at the Gluten-Free Golden flavor earlier this month on its social media channels — and fans shared their excitement in response, with one Instagram commenter writing, "Love to see you entering your gluten free era."

All these new cookies officially hit shelves starting Jan. 3, 2024. Here are the details:

Oreo Black & White Cookies

Oreo Black & White Cookies. (Oreo)

"Seinfeld" fans, rejoice! The black and white cookie, a classic New York City treat, will soon be available in Oreo form. In this creation, Golden Oreo cookies contain a split of chocolate and vanilla-flavored creme filling. Oreo Black & White Cookie Sandwich Cookies will be available for a limited time, while supplies last.

Gluten-Free Golden Oreos

Oreo Gluten-Free Golden Cookies. (Oreo)

Oreo's gluten-free version of its original chocolate flavor is no longer alone on its gluten-free island. These Golden Oreos are certified gluten-free, feature vanilla sandwich cookies filled with classic Oreo creme and will be a permanent addition to its cast of cookies.

Oreo Peanut Butter Cakesters

Oreo Peanut Butter Cakesters. (Oreo)

The softer side of Oreo — its Cakesters line — has a new flavor joining the original Chocolate flavor. The returning Oreo Peanut Butter Cakesters feature peanut butter-flavored creme filling sandwiched between two soft chocolate flavored snack cakes.

Oreo flavors from 2023

This year, plenty of Oreo flavors have come and gone, including Red Velvet Oreos, Cotton Candy Oreos, Blackout Cake Oreos and more.

S'moreos also returned for a limited time in April. The campfire-ready cookie was initially called "S'mores Oreos" during its original run in 2021, but after to some gentle ribbing from fans, the cookie's name was changed to the much more compact portmanteau for its comeback.

This article was originally published on TODAY.Com


Is It True That Oreo Cookies Are Shortchanged On The Filling? It's A Cookie Conspiracy.

There are very few things in life that are the epitome of perfection.

I can think of one perfect object: the Oreo cookie.

Yes, it's the No. 1 selling cookie in the world with 40 billion sold in 100 countries. Its makers say the brand is worth $4 billion.

Yes, it tastes better than any other cookie I know (sorry, runner-up Fig Newtons).

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Yes, it's fun. Do you twist it open? Or do you eat it, as is, like a wafer sandwich?

A few weeks ago I devoured an entire package in two days.

Didn't think much about it, except it reminded me of my late father. You didn't want to get between him and an Oreo with milk.

My dad used to dunk his cookie in his milk, pause as if to pray, then remove it, eat it and sigh with delight.

My family made fun of that.

Let me be clear. I don't dunk. Do you?

This comes up because the front page of the Nov. 13 edition of the Wall Street Journal presented stories about war, stocks, cryptocurrency and drugs. Oh, and there was a page one story headlined "Are Oreos Stinting on The Creme?"

The subtitle is "Snack maker says no, but consumers are on high alert."

The lengthy story begins with a Louisiana man complaining that "the twin chocolate wafers were smeared with just a thin coat of creme, far less than the typical blob he was used to."

A Nebraska woman says, "It's a sign of the times. This is the way of the world now."

The story says people are posting videos, and Reddit users are all over it. It's a cookie conspiracy.

The cookie reporter, Jesse Newman, told how a New York math teacher tested the hypothesis of quality decline by weighing cookies, as a lesson for students. I hope the class got to eat the evidence.

The concept of shrinkflation disturbs consumers. That's when the manufacturer changes the size and weight of a package. For example, a roll of Quilted Northern Ultra Plush toilet paper dropped from 284 sheets to 255 — and the makers hoped you wouldn't notice.

If the Oreo makers cut back on creme, that would fall under skimpflation, where the quality of the product is compromised.

This reminds me of something reader Richard Bach of Garland told me. He said that many new cars, especially electric vehicles and compact cars, come without spare tires. So what do you do if you have a flat? That's skimpflation.

First, I examined the cookies myself. I bought regular and Double Stuf, and frankly I can't tell. I wish my father was still around. He'd know.

Are Oreos, the top selling cookie in the world, skimping on creme? This question was examined in a front page story in the Wall Street Journal in November 2023. If true, it's an example of 'skimpflation'. The cookie makers deny any changes. It's a cookie conspiracy!(Dave Lieber)

MrConsumer says

I checked in with Edgar Dworsky in Massachusetts. Nicknamed MrConsumer and host of ConsumerWorld.Org, he is one of the nation's foremost experts on both skimpflation and shrinkflation. He shares his findings on MousePrint.Org, where he explains that "mouse print is the fine print in advertising in a contract, or on a product label, often buried out of easy sight."

He taught me the way to find companies that pull these moves is to measure the new content size and weight compared to the listing on the old packaging. Sometimes, though, it's difficult to find old packaging, but MrConsumer does.

On Oreos, he said, "They're not doing this to a scientific certainty when they manufacture cookies."

He suggested that "maybe the tube that squirts out the creme had a little hiccup or air bubble and less of it got into the package. The pressure involved in pushing the top cookie down on the crème may vary and that would leave a different impression. Who knows?"

Crème to cookie ratio

The company that sells billions of Oreos is Mondelez. When I visited their website, a pop-up box asked if I wanted to "accept cookies." OK, wrong kind of cookie.

A company photo shows a gathering of its products in a pyramid design, and Oreos are at the top of the heap. The Illinois-based company owns a wide array of popular snacks, including Triscuit, Ritz Crackers, Toblerone, Chips Ahoy!, Trident and Sour Patch.

The CEO of the company, Dirk Van de Put, released a statement: "The creme-to-cookie ratio of Oreo cookies has been unchanged for years. We would be shooting ourselves in the foot if we start to play around with the quality."

His company has not seen a rise in creme-related complaints, he said.

"Oreos have undergone changes in the 111 years since their origin," he said. "Nabisco (now owned by Mondelez), removed lard and added vegetable oil in the 1990s, making the cookies Kosher. In the 2000s, Nabisco's then-owner Kraft Foods removed trans fats from Oreos, which involved reformulating their creme."

No clear answer

Bottom line: Is it true?

As MrConsumer put it: "They're not doing this to a scientific certainty when they manufacture cookies."

Surely, you don't want to mess with perfection.

Final note: This isn't my first run-in about creme ratios in snacks. Several years ago, I posted this video called "Dear Hostess: You've ruined the Suzy Q's."

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