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Bubbies Ice Cream Launches Certified Home-Compostable Packaging Just In Time For Earth Month
#1 Mochi Ice Cream Brand in the Natural Channel Eliminates 310 Tons of Plastic from Entering Landfills per Year with New Paper Pulp Trays
PHOENIX, April 08, 2025--(BUSINESS WIRE)--Bubbies Ice Cream, the #1 mochi ice cream brand in the natural channel*, is taking a major step forward in its sustainability journey with the rollout of its new certified home-compostable packaging. Just in time for Earth Month in April, Bubbies is replacing its internal clamshell packaging with new paper pulp trays. This simple yet impactful packaging switch significantly reduces the brand's plastic waste and will eliminate approximately 310 tons of plastic from entering landfills each year, as part of the brand's mission to keep paradise clean.
Bubbies partnered with Earthcycle to develop these exclusive, certified home-compostable inner trays, which meet the growing consumer demand for environmentally-friendly solutions. According to Diversitech Global, 75% of shoppers consider sustainability important when making purchasing decisions.
The new paper pulp trays are biodegradable in home composting environments within six months, offering a seamless way for consumers to reduce their ecological footprint.
After extensive testing, Bubbies has ensured that its new planet-friendly packaging functions comparably to its previous plastic trays with an astounding 94% reduction in plastic use. Additionally, this packaging innovation eliminates Bubbies' yearly use of:
621,703 lbs. Of plastic, or 31.2 million water bottles
21.7 million kBtu of energy, or enough energy to power 136.3 US homes yearly
1.6 million lbs. Of greenhouse gas emissions, or emissions from 158.6 cars yearly
"Since day one, Bubbies has been committed to sharing its ice cream creations in an ethical and environmentally conscious way that benefits both our customers and the planet," said Katie Cline, Vice President of Marketing at Bubbies Ice Cream. "Now that our transition from plastic to paper pulp trays is complete, we encourage consumers to join the movement this Earth Month by composting their trays at home and making mindful choices that contribute to a cleaner, greener future."
Furthering its dedication to earth-friendly practices, Bubbies has also partnered with multiple sustainably-minded organizations over the years to help clean up over 35,000 pounds of ocean-bound plastic. This effort underscores the brand's mission to make a meaningful, positive impact on the environment. With these initiatives, Bubbies Ice Cream continues to lead the way in sustainability, proving that simple changes can make a big impact.
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Bubbies' new paper pulp trays are now available at select Whole Foods Markets, Publix Super Markets, Sprouts Farmers Markets, Safeway, H-E-B, Gelson's Market locations, online via the brand's website, and many other retailers across the country. For more information on where to find Bubbies Ice Cream and its sustainability initiatives, please visit the brand's website at www.Bubbiesicecream.Com. For sales inquiries and questions please contact info@bubbiesicecream.Com.
*SPINS TOTAL NATURAL ENHANCED CHANNEL and Total Brand Dollar Sales latest 24 weeks ending 2/23/2025
About Bubbies Ice Cream
Bubbies Ice Cream is an iconic frozen novelty brand best known for its all natural Mochi Ice Cream innovations. From its humble beginnings in 1985 as a scoop shop on the island of Oahu serving up flavors inspired by its island home to becoming one of the fastest-growing mochi brands on the Mainland with more than 20 surprisingly unique flavors, Bubbies never fails in paving new paths to ice cream paradise. Starting with the highest quality real ingredients such as Madagascar vanilla, real fruit puree and no rBST dairy, Bubbies crafts its creamy, super-premium ice cream using the same secret family recipe since 1985. Find more information at bubbiesicecream.Com and follow Bubbies Ice Cream via Facebook, Instagram, and TikTok.
View source version on businesswire.Com: https://www.Businesswire.Com/news/home/20250408043701/en/
Contacts
Media Contact:Eleni FritzRKPR, a Finn Partners CompanyEleni.Fritz@finnpartners.Com469-834-0433
8 "Exciting" New Trader Joe's Finds You Can't Miss In April
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To no one's surprise, Trader Joe's is keeping all the good stuff coming this season. As Easter approaches and everyone's dreaming about summer vibes (definitely us), TJ's has been placing only the coolest finds on their shelves to embrace the season! From irresistible sweets to stunning charcuterie board additions, these are the 8 best new items from Trader Joe's any and every TJ's fan needs to try in April!
Macaron Ice Cream SandwichesTrader Joe's
1. Macaron Ice Cream SandwichesThese ice cream sammies (limited-time item!) basically combine the two best desserts into one: macarons and ice cream! They're stacked with chocolate on chocolate, so any sweet tooth with an affinity for cocoa will go crazy for 'em. You can snag a box of 2 for $5 at a Trader Joe's near you.
Easter Joe-Joe'sTrader Joe's
2. Easter Joe-Joe'sAh, yes! All the Easter goodies at TJ's are so cute and tasty. These new Easter-themed Joe-Joe's (Trader Joe's version of Oreos) are generously coated in milk chocolate and white chocolate before they're decorated with festive sprinkles. They're downright perfect for adding to any Easter basket or even topping Easter cakes or cupcakes! The box of 4 cookies goes for $4 – but it's a limited-time item, so make sure you grab it sooner than later.
Lemon Poppy Seed BunsTrader Joe's
3. Lemon Poppy Seed BunsLemon + poppy seed = a match made in heaven! These limited-time Danish pastry buns are sure to fly off Trader Joe's shelves, thanks to not only the tender baked bun, but the fact that it's filled with a delightfully lemony filling and topped with a crunchy mix of sugar and poppy seeds. The box of 2 pastries is on sale at TJ's right now for $4.
Chocolate Chip Energy BarTrader Joe's
4. Chocolate Chip Energy BarAll the walks, hikes, road trips, and picnics you're about to embark on this spring and summer are gonna get a whole lot tastier, thanks to this new energy bar from Trader Joe's! Made with a minimal ingredient list (oats, soy protein, brown rice and tapioca syrups, and chocolate chips), each $1 bar – yes, $1! – delivers 10 grams of protein and 260 calories to keep you fueled up for hours. Anyone that's constantly on the go will adore this convenient new TJ's item.
Blood Orange MochiTrader Joe's
5. Blood Orange MochiThese ice cream-filled mochi bites may have hit shelves earlier this month, but they're definitely still getting tons of love from Trader Joe's fans – us included! Boasting a unique, citrusy flavor profile derived from real blood oranges, these bite-size desserts are filled with refreshing springtime energy. Plus, they just look stunning once you take 'em out of the package. A set of 6 mochi bites is $5 for a limited time!
Tom Yum Seasoned Snack MixTrader Joe's
6. Tom Yum Seasoned Snack MixSpotted by a Trader Joe's fanatic on Reddit, this brand-new savory snack mix is inspired by the insanely flavorful Thai dish known as Tom Yum soup, which is typically spicy, lemongrass-y, a little bit creamy, and sour-ish. So good! This snackin' medley is filled with cashews, fava beans, sticky rice bits, and peas for a nice bite. The product isn't yet listed on Trader Joe's site, so we can't verify its exact price.
Spanish Inspired CharcuteriaTrader Joe's
7. Spanish Inspired CharcuterÃaCharcuterie fans, rise up! Trader joe's just dropped this yummy charcuterÃa that contains three different kinds of cured meat to, well, cure your charcuterie cravings. In this new $6 product, you'll find thinly-sliced serrano ham, salchichon, and uncured chorizo, all of which bring on the salty, spicy, peppery, and smoky flavors needed to complement the other components of your snack spread, like cheeses and crackers.
Seville Orange Marmalade Fruit SpreadTrader Joe's
8. Seville Orange Marmalade Fruit SpreadOoh, how summery! This new $3 Trader Joe's marmalade (limited-time item!) embraces the spirit of summertime by employing Seville oranges, which bring a "sweet, citric, and properly proportioned" flavor to the forefront. They're naturally a bit more bitter than your average orange, but TJ's has totally perfected the ratio of fruit:sugar in this jar. Use it for toasts, bagels, yogurts, cakes, and more!
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Japan's Instagram-worthy 'flowering Ice Cream' Comes To Singapore In A Limited-time Food Truck
You'd probably have seen countless social media posts on the famous floral ice cream cones from (THISIS)SHIZEN in Kyoto, and perhaps even queued up to try those aesthetically-pleasing treats out for yourself. But if you never did get the chance to do so, you'll be glad to know that a similar-looking 'flowering ice cream' – also from Japan – is coming to our shores in a cute food truck.
This 'flowering ice cream' isn't affiliated with the famous OG, but rather, is created by Japanese Ajinomoto Co. — yes, the company responsible for MSG, which gives your food that extra kick of umami. What you may not know, however, is that Ajinomoto Co. Also owns a ton of other seasoning products, frozen food brands, and even nutrition supplements.
This floral ice cream isn't just a pretty sight. It's made using Solein, a natural and sustainable microbial protein that not only helps enhance the natural flavours of both sweet and savoury food, but also comes with health benefits thanks to being packed with nutrients like animo acids, vitamin B12, and iron. Chef Mirko Febbrile of Singapore's Fico and Somma has also used Solein as an ingredient in his menus.
Photograph: Atlr.72Try this pretty ice cream three flavours: vanilla with mochi, as well as the dairy-free chocolate with lemon peel, and salty caramel with nuts. A single scoop costs $7 while a double scoop costs $13 – much cheaper than Kyoto's viral ones that are priced at around $12 per cone. These will be adorned with a random assortment of toppings, from 3D flowers in different styles to biscuits shaped like swallows.
Look out for the pink and green Atlr.72 food truck at the atrium event space of Bugis Junction at Level 1 (near McDonald's and Starbucks) from March 28 to April 16, 2025, between 10am to 10pm – that's where your cold dessert fix awaits. After this period, the ice cream truck will make its way to Crane Living at Joo Chiat from April 17 to 20. The third location that comes after that has yet to be revealed. Watch this space for further updates.
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